What is Easy Route 1 Transparency Pricing?

Route 1 Chrysler, Dodge, Jeep, and RAM of Lawrenceville is dedicated to delivering the ultimate vehicle-buying experience - you get a great deal on your new vehicle without the hassle of negotiating. But in order to appreciate what we deliver here at Route 1 CDJR, it is important to understand why consumers are so frustrated in the first place.

Other dealers artificially mark up their prices in order to offer a (seemingly) big discount. Or maybe they show multiple factory rebates for which nobody qualifies - the retired military, recent college graduate, licensed real estate agent AND funeral home director who has an existing other-brand lease in the household. Or maybe they use BOTH of those tactics to present the illusion of a great deal.

When you arrive at other dealers to take advantage of your unbelievable price, they increase your unbelievable price because you don't qualify for the obscure rebates, and you leave angry and frustrated.

Route 1 is here to help with your Easy Route 1 Transparency Pricing. We offer complete transparency so that you can get the perfect vehicle for your needs and get a great deal.

On our website, you will see the MSRP (manufacturer suggested retail price as shown on the factory window sticker) and the Invoice Price (the actual factory invoice price).

Here is the important part: you will see our dealer discount off of the Invoice Price, not an artificially inflated price. The Invoice Price needs to be your baseline -- not the imaginary sticker price you see elsewhere.

Only THEN are the manufacturer rebates subtracted. And Route 1 CDJR only includes the rebates that are available to everyone in our business district. If you qualify for more rebates, you will pay even less. So the Final Price you see on the Route 1 CDJR website is the highest price you will pay. You have nowhere to go but down!

Call 888.721.5492 now to get a great deal and start enjoying your new vehicle from Route 1 Chrysler, Dodge, Jeep, and RAM of Lawrenceville.

Make an Inquiry

By submitting your contact information, you consent to be contacted by telephone about purchasing a vehicle or obtaining vehicle financing. Clicking on the Submit button above is your electronic signature.


  • Monday 09:00AM - 07:00PM
  • Tuesday 09:00AM - 07:00PM
  • Wednesday 09:00AM - 07:00PM
  • Thursday 09:00AM - 07:00PM
  • Friday 09:00AM - 06:00PM
  • Saturday 09:00AM - 06:00PM
  • Sunday Closed