Jeep is one of the most recognizable brands on the road today. Versatile, visually stunning, and well-known as one of the cornerstones of the American automotive industry, there’s something about Jeep that ignites passion in all of us. What makes the brand so unique? What continues to draw our attention to it?

jeep cherokee

Tradition

Jeep’s dedication to quality and craftsmanship can be traced back to the Second World War when the band played an integral role in securing an Allied victory. During the postwar economic boom period, Jeep transitioned into building vehicles for the average consumer, something it continues to excel at.

Off-Road Domination

For many Jeep owners, off-roading is a lifestyle, a passion, and not just a hobby. For the past few decades, off-road domination has been Jeep's forte, especially with the Jeep Wrangler’s penchant for facilitating the adventures that take place on the path less traveled. The Gladiator, which combines the ruggedness of the Wrangler with the versatility of a pickup truck, continues to challenge the conception of performance each year.

Style and Sophistication

Recently, Jeep unveiled the Wagoneer and Grand Wagoneer. These full-size SUVs merge the practicality and versatility commonly associated with the vehicle class and build upon them with potent powertrains and a wide range of features meant to enhance the driving experience like never before.

Adept for the City

Despite Jeep’s well-established reputation for building vehicles designed for adventure and excitement, Jeep also builds a host of vehicles formulated for the average consumer who has to deal with the stop-and-go patterns of city traffic. SUVs like the Compass and Cherokee are ideal for family-oriented drivers who need seating, storage, and a safe vehicle to accommodate both of these items. For city-dwelling drivers who enjoy traversing off the beaten path, the Grand Cherokee offers the best of both worlds.

Technology on the Cutting Edge

Jeep is much more than just 4WD and off-road performance. Their Uconnect software suite offers compatibility with Apple and Android products as well as navigation to ensure you get to your destination on time. The advent of the 4xe PHEV editions combines the versatility, and performance Jeep has always been known for with a more environmentally responsible powertrain.

Route 1 CDJR

If you’re ready to take a test drive and experience Jeep's grandeur firsthand, the team at Route 1 CDJR at Lawrenceville is here to help. Visit us today at 2700 Brunswick Pike in Lawrenceville.

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