As one of the original American automobile manufacturers, Dodge has both a pedigree to maintain and a reputation to uphold. While their towing capabilities and high-octane performance have spoken for themselves over the years, they’ve also retained a style and aesthetic that’s set them apart from other competing brands. So much so that KBB (Kelly Blue Book) recently awarded Dodge the distinction of being the best styling brand on the road today.
KBB Image Award
With so many makes and models that exist across the entirety of the automotive industry, standing out from competitors' scores has always been difficult. If there’s any organization that recognizes the value, it’s KBB. The award for which Dodge is being recognized is due to its consistent designs that inspire and excite the world. While it’s not discussed as much as performance or safety, this subject is crucial for brand recognition and to keep themselves viable in a constantly changing marketplace.
A Brand Above the Rest
When a brand stands out as much as Dodge did during the recent competition, you know they’re doing something right. The separation of Dodge and Ram a number of years ago has been advantageous for both brands. Ram has focussed all of its effort on the pickup truck, while Dodge has focused on developing top-tier SUVs and muscle cars that combine the stylings of old with the cutting-edge engineering of the modern world.
A Legacy Reborn
For instance, the Charger and Challenger were once dominant brands in the golden age of the muscle car. Dodge knows how to utilize recognition. In reviving both vehicles, they’ve given an entirely new generation a chance to experience their greatness. While the Charger has been reborn as the world’s fastest sedan, the Challenger has once reclaimed its former glory in the muscle car world with the world's most potent V-8 powertrain. The guts and the glory don’t stop there. The Dodge Durango, with its towing capacity of 8,700 lbs., is the fastest and most capable full-sized SUV currently on the market.
Grasp the Greatness of Dodge at Route 1 CDJR
The high-octane performance and superior capability of Dodge are closer than you might think. At Route 1 CDJR, we not only offer up the current Dodge fleet but plenty of used and certified pre-owned vehicles as well. We put an extra emphasis on quality, and our service department is here and ready to make sure your Dodge stays on the road for several years to come. For more info on us and what we can do for you, visit us at www.route1usa.com.
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