Ram to Honor the Military Branches

Ram is celebrating Veterans Day by honoring the military branches. The automaker is doing so by creating special-edition Rams in colors that represent each branch. These exclusive patriotic-themed trucks are all about honoring those who've served or are currently serving in all five of the U.S. military branches.

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This collection of vehicles is called the Built to Serve Edition. Each vehicle includes a Built to Serve decal on the rear quarter panel. Each vehicle also has black dual 4-inch exhaust tips, side steps, badges, and bumpers. Plus, the grille and its surround are all black. Climb into the cabin and you will find more black chrome finishes and branch-specific stitching that goes with each branch's color theme.

The Built to Serve Ram vehicles are equipped with 4x4 off-road parts, including an electronic locking rear axle, heavy-duty front, and rear shock absorbers, tow hooks, four skid plates, hill-descent control, and all-terrain tires.

The launch of the Built to Serve Editions takes place at the Stars and Strings concert at the Fox Theater in Detroit on November 6. Each truck rolls out to a customer of one branch of the military at a time, honoring veterans or active military members and recognizing their sacrifices.

If you are interested in checking out to Built to Serve Edition Ram vehicles, make your way to Route 1 USA. Our new and used Chrysler, Dodge, Jeep, and Ram dealership is home to exclusive Ram releases. You can find our dealership at 2700 Brunswick Pike in Lawrenceville, New Jersey, or you can give us a call at 877-320-6709to learn more about our special edition vehicles. We hope to see you here soon!

Categories: Ram Models, News
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